Natural Pet Good Group, the parent company of Feline Natural, is committed to implementing sustainable business practices that drive positive impact for the communities and environments where we do business.
As we continue our sustainability journey, we look forward to sharing our progress with you, our customers, as we progress work with our partners towards being the most responsible company we can be.
We are proud to parnter with Pet Sustainability Coalition as the first New Zealand member and the first New Zealand accredited company.
The Pet Sustainability Coalition is a North American based non-profit coalition, comprising a global community of pet companies dedicated to creating a more sustainable pet industry.
Our accreditation with Pet Sustainability Coalition certifies that our parent company, Natural Pet Food Group completed an assessment of its business operations in alignment with two United Nations Sustainable Development Goals. The benchmarks we have created through this process will allow us to grow our impact and make meaningful, measurable, change towards improved environmental and social performance.
We are proud to be part of the Sustainable Business Network in New Zealand as an Impact Investor.
Founded in 2002, Sustainable Business Network is the largest organisation in New Zealand dedicated to sustainable business in New Zealand. Sustainable Business Network is a network of hundreds of organizations and individuals, working together to act on climate, waste and nature regeneration.
To date, Sustainable Business Network has raised $10.6M for nature regeneration, supported 70+ community, iwi/hapu and landowner led projects and planted over 500k native plants and trees across New Zealand.
We are proud members of Soft Plastic Recycling. Soft Plastic Recycling is about helping to find end of life solutions for packaging, particularly for soft plastic and is focused on informing New Zealanders on how to keep plastic bags and packaging out of landfill.
The program takes soft plastic bags - basically anything made of plastic which can be scrunched into a ball. From there, Soft Plastic Recycling partners across New Zealand collect soft plastics and turn them into useful, everyday products such as fence posts, bench seats, planter boxes, courier bags and many other products.
This recycling service is paid for by Soft Plastic Recycling members, including Natural Pet Food Group for Feline Natural. We are proud to further support the program through funding an official Soft Plastic Recycling bin at our headquarters based in Christchurch in New Zealand and in select retail partner stores.
We are proud partners of REDcycle. REDcycle is a recovery initiative for post-consumer soft plastic. REDcycle is a voluntary, industry-led initiative developed by a Melbourne based organization in Australia, RED Group.
The program takes soft plastic bags - basically anything made of plastic which can be scrunched into a ball. REDcycle manufacturing partners utilize recovered soft plastic to produce a range of hundreds of recycled plastic products such as fence posts, bench seats, decking, and many other products.
The recycling program is funded by REDcycle partners such as brands, manufacturers, retailers, and service providers – including Natural Pet Food Group for Feline Natural.
