Inspired by our beautiful New Zealand environment, and guided by world leading science, Feline Natural provides the best blends of natural food for cats.

We’re a team of enthusiastic pet lovers who understand the journey to get the very best quality food delivered to your pet’s dinner bowl. We sniff out the freshest produce, support sustainable and free-range farming practices, and create high-meat diets that will give your pet the natural energy and nutrients they crave.

In recent years we have become increasingly aware of the nutritional needs of our pets and the impact that diet has on the quality of their lives. World leading research from our in-house pet nutritionist has shown us that cats thrive on a natural diet high in meat and rich in vitamins and minerals. Our naturally derived diets ensure that all nutritional goodness of our wholefood ingredients is maintained, while eliminating unnecessary fillers such as grains, cereals, and starches.

Check our easy store locator to find a map of your closest stockists. No-one in your area yet? Take a look at our products online.

Send us a detailed email through our website and we’ll put you in touch with your closest Feline Natural representative.

Yes we do! K9 Natural provides the same wholefood goodness and best
blends of natural food – just for dogs instead of cats.

You may notice increases in our product pricing from April 29th 2024. We have tried to keep these increases to a minimum and will continue to action everything possible to improve our efficiencies and prevent the impact on our valued customers. You can read more about these adjustments here.

We offer a 100% palatability guarantee on all our products. This means if ever you or your cat are not completely satisfied with a product, you can reach out to our team - both online or our independent leading stockists - to receive a full refund or product swap.

As pet parents, we understand the concern and seriousness regarding Avian Influenza. We can confirm that in early December, the New Zealand Government confirmed a strain of Avian Influenza (H7N6) on a farm in the South Island. This outbreak has been contained to prevent spreading. We can also confirm that, in New Zealand, there have been no cases of Avian Influenza (H5N1), which is causing concern in the United States. 

All our meat ingredients are sourced from New Zealand, and all our products are manufactured in New Zealand. 

We can assure you that all Feline Natural products are completely safe for your pet to eat.  Our freeze-dried products are processed to ensure optimal quality and food safety, and we can confirm that heat treatment is applied during our manufacturing process sufficient to kill Avian Influenza, which meets globally recognised heat treatment conditions to kill Avian Influenza Viruses as outlined in the Terrestrial Animal Health Code set by WOAH.  WOAH is an intergovernmental organisation that sets international Animal Health and Welfare standards. Because temperature is used in our freeze-drying process, we do not classify our freeze-dried products as "raw." Our canned and pouch products are also heat treated, cooked at temperatures over 120°C, and as a result are also safe for pets to eat.

Feline Natural core diets are formulated to meet AAFCO requirements for all life stages, from kittens right through to adults.

Absolutely! Feline Natural diets are ideal for allergy prone cats due to the fact we have eliminated common allergy-inducing fillers and skin irritants.

Our freeze-dried feasts are complete & balanced, nutrient-dense, and as close to a raw diet as you can get. Our innovative freeze-drying process uses minimal processing to remove the water content of the original ingredients, leaving all the natural goodness of a raw, high-meat diet in a safe, convenient, and ready-to-use format. Feline Natural freeze-dried feasts can be served on their own as a complete & balanced meal, or served on top of your cat's existing food to increase its nutrient content and improve its taste.

All of our ranges contain the same nutritious recipe with absolutely no fillers such as grains, cereals and starches. Our Canned diets are presented in a different format to our Freeze-dried diets, added extra hydration and different storage options. Just pick the option that best suits you and your pet.

All of our wholefood ingredients are sourced sustainably from New Zealand. We have made the most of our natural resources, sourcing free-range meat from grass-fed animals, the finest seafood from sustainable sources, vegetables grown from fertile soil and cage-free chicken. You can read more about our ingredients here.

Absolutely! All Feline Natural products and their ingredients are GMO-free.

Green tripe is a natural superfood for cats. You can boost the nutritional value and flavour of your cat’s food with our 100% New Zealand Grass-Fed Lamb Green Tripe Booster. It’s perfect as a daily supplement, a highly palatable superfood and one of the best additions you can make to your cat’s diet. Lamb Green Tripe is an excellent digestive aid containing live, naturally occurring microorganisms and healthy prebiotics and probiotics – the only downside is the smell!

Taurine is present in our current diets, it is naturally derived from the contribution of the Lamb, Beef, or Venison heart. However, due to new AAFCO guidelines and to account for seasonal variation within our natural wholefood ingredients, we have now included Taurine in our fortifier to ensure the required levels are met all year round.

Our Feline Natural core diets are complete and balanced for all life stages of cats, containing everything your fur family need to thrive. Flaxseed flakes are used in very small amounts, making up less than 0.3% of the recipe and will aid with digestion and in the formulation of healthy stools.

It’s super easy, just start by mixing Feline Natural in with your cat’s existing diet, then simply increase the amount of Feline Natural until your pet is lapping up a full bowl of wholefood goodness! You can make this transition between 3-10 days depending on your cat’s sensitivity to new food. Alternatively you can just use Feline Natural as a nutrient or flavour boost, simply sprinkle or mix into your cat’s existing food as a tasty topper.

It sure is. We understand that your pet’s diet needs to work in with your own individual lifestyle, and many of our customers choose to use our products as a meal mixer - in fact, we’ve created our Toppers range for this very purpose! Simply sprinkle over your cat’s existing diet for a nutrient dense, high-meat boost or as a great way to entice picky eaters.

If you’re using Feline Natural Freeze-Dried food as your cat’s sole diet, we recommend adding equal parts warm water back into the food. Follow the feeding instructions on the back of your packet.

If you’re using this food as a nutrient or flavour boost, simply sprinkle or mix into your pet’s existing food as a tasty topper.

We recommend handling our products as you would raw meat; wash your hands and wipe surfaces once they have been in contact with the food and give your pet’s bowl a good clean after every meal.

If the food has been rehydrated, dispose of any uneaten food within 30 minutes of offering.

For maximum freshness, we suggest storing your Freeze-Dried products in a cool, dry place such as a cupboard or pantry and resealing after each use.

Once the packet is opened, we suggest using the food within 3 months. The overall shelf life is 2 years for Freeze-Dried and 3 years for Cans.

New Zealand has one of the cleanest supply chains in the world. Nothing is more important to us than the safety and quality of your food. All of our wholefood ingredients are sourced in New Zealand, or of human-grade quality and can be traced back to the farm. Every batch of Feline Natural is thoroughly tested before it leaves the factory, and for your ultimate peace of mind, Feline Natural food meets all AAFCO requirements.

Our canned range contains the same wholefood goodness of our existing recipe, which has been canned for your convenience. The product is heated during the canning process leaving all the nutrients inside the can. The best part – we don’t use any gels or binders whatsoever! The only thing we add is natural New Zealand water.

Feline Natural does not use any form of high pressure processing/pasteurisation in the production of our products, with the exception of our cat milk range.

All Feline Natural Freeze-Dried and Air-Dried product packages (with the exclusion of Freeze-Dried Tripe) contain a non-edible oxygen absorber. We include them in our product packaging to help reduce the oxygen level to ensure that our shelf-stable food is at optimum freshness when opened.

These small sealed grey or blue & white stripped packets are marked “DO NOT EAT”. They contain the following ingredients;

Iron: 60-85%

Magnesium Chloride: less than 1%

Carbon: less than 1%

Silica Dioxide: 15-40%

Oxygen absorber packets start to work and absorb oxygen as soon as they are packed into the bag of food. Once the bag is opened and the absorber packet is exposed to oxygen, it loses its effect and can be discarded.

We recommend storing our product out of temptations way, in a cool, dry space like a cupboard.  Once opened, we recommend removing and disposing of the oxygen absorber to reduce the risk of accidental ingestion.

In the case of accidental ingestion and as a precaution, please contact animal poison control or your veterinarian, especially if your pet is under 6.5 kg.

The Best Before date is displayed ‘BB’ on the package. The ‘MD’ stands for Manufacture Date.

Yes, we offer free delivery within New Zealand for all orders over $79.

Orders under $79 have a flat rate fee of $7.50 for Urban addresses. Rural Delivery is $10. Saturday Delivery is $10 and is not available for Rural addresses.

Orders received before 11am NZST are aimed to be dispatched on the same business day. Orders received after 11am NZST, or on weekends or public holidays will be dispatched on the following business day.

Once your order has been dispatched, you will receive a tracking number to the email address used when placing your order.

You can track your order using the tracking number sent to the email address used when placing your order. Alternatively, You can track your order online with your tracking information on the NZ Post website here.

We do not offer buy now, pay later options at this stage.